
Applied offers full service marketing research using qualitative and quantitative research to improve decision-making and develop strategies.
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Applied provides quantitative and qualitative marketing research services including:
*Focus groups (in-person and web-based virtual, chat and bulletin board) that can use projective and dial testing techniques
*Web community and panel research
*Executive in-depth interviews (phone, web or on-site)
*Online survey research (mobile and PC)
*Advanced in-house multivariate and statistical modeling (conjoint analysis, significance testing, etc.)
*In-home product usage testing
*Hybrid survey (combining on-line, mail, and phone data collection methodologies)
*Longitudinal tracking studies
*Reports formatted to meet your company style preferences
Specific types of studies performed:
*Product development, packaging and concept testing research
*Pricing research
*Market segmentation/persona research
*Brand awareness and brand health research
*Advertising campaign, promotion and marketing communications research
*Consumer attitude and usage research
*Voice of the consumer research - customer/employee/vendor satisfaction and loyalty research
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