Brightfield Group

Brightfield Group combines traditional research expertise with AI-integrated social listening to provide a deeper level of consumer insights.

Since 2015, we have provided insights into emerging categories like Cannabis, CBD, and wellness CPG. We are experts in designing research that helps our clients understand fast-moving and hard-to-measure categories. With syndicated and custom research capabilities you can ensure you are keeping pace with consumers' changing needs and preferences.

We take a multi-sourced approach in all we do. On their own, the brand, consumer, market, social, or product data are not enough to extract the insights that drive great business decisions. Data can tell you one thing, but people can tell you the whole story.

We have syndicated studies that include Brand Health, Consumer Insights, Social Listening, Distribution, and Market tracking. We also provide custom research such as concept testing, in-depth interviews, TURF analyses, and Product testing.