Egg Strategy

Egg is a global insight, strategy and innovation firm dedicated to inspiring true paths forward for our clients. We translate big questions into clear drivers of action. Our distinct “consumer-first, but not consumer-only mindset” defines the holistic approach we take to uncovering consumer, cultural, category and brand insight to define growth opportunities for the world’s leading brands. This work has made us experts in building empathy and creating deeply emotional ties between consumer and brand. Our guidance and engagements are supported by best-in-class foundational insights. Egg offers fully integrated qualitative and quantitative research that spans the full spectrum of traditional and modern/digital methodologies. Our core offerings include consumer/customer illumination, jobs to be done (JTBD), consumer journey/P2P, segmentation, brand equity/competitive analysis, positioning development, re-positioning, portfolio planning, brand stretch/growth planning, pipeline development, innovation road-mapping, and sensory development to fuel R&D design briefs. Our multi-disciplinary teams are composed of world-class thinkers with expertise spanning marketing research, cultural/trend analysis, brand planning, front-end process including ideation, facilitation, concept creation, iteration/optimization/prioritization, as well as go-to-market and marcomm planning. We service a wide variety of Fortune 100/500 companies through our 3 verticals: Egg CPG, Egg Lifestyle & Egg Health. Our thought leaders have spent decades consulting for leading companies, with most having previously held senior positions on the client-side managing brands, business units and democratizing best practices by leading “internal centers of excellence.” As a values-led organization, we promise to apply courageous thinking, genuine collaboration, intentional inclusion, infectious leadership, and creativity with purpose to every project. We partner with clients, collaborating w/out ego.