Ideas First

Ideas First® is a specialist idea generation and product innovation agency, founded in 2000. We work worldwide with leading companies such as Johnson & Johnson, Bayer, Reckitt Benckiser and PepsiCo.

We offer a range of different programs and have developed a unique five-step approach that is proven to help refine and identify winning insights, ideas and claims to drive business growth. To date, this has included over 350 innovation projects in 25 countries world-wide, that have produced over 500 winning concepts or claims.

All projects are supported by our unique online virtualHOTHOUSE® system and we can add extra support at different steps to maximise outcomes e.g. Insight Boosters™, Creative Agents, Copy Editors, Hothouse™ workshops, Creative Thinking Consumers, fastSCREEN™ consumer panels.