Santiago Solutions Group

Santiago Solutions Group is a strategy, analytics & research consulting firm that was founded in 2000. Our passion is to guide clients’ growth strategies, leveraging innovative consumer research utilizing Qualitative (traditional, digital, and virtual), Quantitative, Hybrid Methodologies (Mobile Shop-alongs, mission-oriented research), as well as predictive modeling. Our end goal is to uncover actionable & ‘ownable’ consumer segment insights that enhance clients’ marketing effectiveness and advance sustainable total growth. By leveraging Client-side and Consulting experience, we arm clients with intelligence, drivers to purchase, customer journeys, innovative custom segmentations and strategic pathways across marketing Ps aligned with the highest ROI options for Millennial, Multicultural, Hispanic and Total Market. Simply put, most only offer research, we instead craft actionable solutions grounded in state-of-the-art research, client-side experience, and a dynamic expertise in the multicultural market.