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Dana Stanley
Greenbook’s Chief Revenue Officer
TRC Insights
Research & analytics experts in product dev research, message prioritization, pricing research, segmentation, conjoint, brand equity, communities.
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Message Test Express™ (MTE™)
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Quantitative message testing for less? Yes!
Can't afford rigorous testing this time? Maybe you can.
We've all been there. Up against the wall, with little time and budget, and knowing the best path forward will only come from doing rigorous, quantitative research. You want more than a gut check. Yo...
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