Applied Marketing Science vs Tobii

Applied Marketing Science
Applied Marketing Science

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Company details

Description

Applied Marketing Science, Inc. (AMS) provides market research, consulting, and expert insight in two distinct practice areas: insights for innovation and litigation support. Founded in 1989 with roots in the MIT Sloan School of Management, AMS offers an wide array of services to help our clients

Tobii is the global leader in eye tracking. Our Insight team offers advanced attention research services that allow you to literally see the world through the eyes of your customers. Our areas of expertise include shopper behavior, package design, professional performance, user experience, mobile

Type of company

  • Consulting

  • Full Service

  • International

  • Consulting

  • Full Service

  • Software & Technology

Top benefits

  • 30+ years experience

  • Roots in MIT Sloan

  • Systematic & cutting-edge

  • Network of survey experts

  • Originators of VOC

    Location

    Burlington, Massachusetts, United States

    Reston, Virginia, United States

    Market Research Specialties

    • Trademark & Trademark Infringement Research

    • Customer Experience Research

    • B2B Research for Manufacturing Industries

    • Ethnography

    • Product Development Research

    • Shopper Insights

    • Market Research Consultants

    • Eye Tracking

    • Website Usability & UX

    • Advertising Research

    Features and attributes

  • Mobile usability testing
  • Physical product testing
  • Web usability testing
  • Mobile usability testing
  • Physical product testing
  • Web usability testing