Decision Analyst vs Latana

Decision Analyst
Decision Analyst

Visit website

Company details

Description

Decision Analyst is a global research and analytical consulting agency, serving Fortune 500 corporations, advertising agencies, and consulting firms. Custom, primary research and analytical consulting are the firm’s foundational competencies, helping its clients solve complex marketing and busine

Founded in 2019, Latana has developed the next generation of brand tracking tools through by utilizing innovative ad-based sampling technology and non-incentivized surveys.


Show more

Type of company

  • Data & Analytics

  • Consulting

  • Full Service

  • Software & Technology

  • Consulting

  • Data & Analytics

Top benefits

  • Outstanding Qualitative

  • Superb Advanced Analytics

  • International Expertise

  • Optimize Strategy

  • Build Stronger Brands

  • Better Data - Machine Learning

  • Ad-Based Sampling

  • 50 billing Ad Impressions Per Day

  • Honest Non-Incentivized Responses

  • 190+ Countries and 2,000 Cities

Location

Arlington, Texas, United States

Berlin, Germany

Market Research Specialties

  • Segmentation Analytics

  • Advanced Analytics

  • Price & Pricing Research

  • Home Use Tests

  • Business-to-Business Research

  • Business Issue: Brand / product / service launch

  • Business Issue: Brand repositioning

  • Business Issue: Global, multinational branding

  • Business Issue: Social, political, non-profit goals

  • Brand Image Tracking

Features and attributes

  • Asynchronous platform
  • Brand monitoring
  • Custom tracking surveys
  • Ideation and co-creation tools
  • Mobile ethnography
  • Omnibus brand tracking
  • Physical product testing
  • Physical store
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Real-time tracking & alerts
  • Synchronous platform
  • Syndicated brand panels
  • Transcription quality
  • Unmoderated testing tools
  • Asynchronous platform
  • Brand monitoring
  • Custom tracking surveys
  • Ideation and co-creation tools
  • Mobile ethnography
  • Omnibus brand tracking
  • Physical product testing
  • Physical store
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Real-time tracking & alerts
  • Synchronous platform
  • Syndicated brand panels
  • Transcription quality
  • Unmoderated testing tools