decision point vs Material
Company details
Description
At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar
Material is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital first, customer-led world. By leveraging proprietary, science-based tools that enable human understanding, we inform and create customer-ce
Type of company
Consulting
Qualitative Research
Quantitative Research
Full Service
Qualitative Research
Quantitative Research
Top benefits
Custom designed research
Unparalleled analytics
Insights into action
Strategic consultants
Excellent client service
Customer Experience
Behavioral Analytics
Brand Marketing & CRM
Growth Strategy
Product Design
Location
Madison, Wisconsin, United States
New York, New York, United States
Market Research Specialties
Ethnography
Brand Positioning Research
Conjoint Analysis / Trade-off/Choice Modeling
Packaging Testing
Product Development Research
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers
Features and attributes
Сredentials
Ratings & Testimonials
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Images
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