Dig Insights vs decision point

Dig Insights
Dig Insights

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decision point
decision point

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Company details

Description

Decisions are not always rational, but they should be predictable. Dig Insights is a tech and AI-enabled research company that helps our clients understand consumer decision-making across the innovation lifecycle.


We leverage proprietary technology, AI, and patented data modeling

At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar

Type of company

  • Data & Analytics

  • Consulting

  • Quantitative Research

  • Consulting

  • Qualitative Research

  • Quantitative Research

Top benefits

  • Consultative

  • Tech-Enabled

  • Innovative Approaches

  • Client-Side Experience

  • Proven Success

  • Custom designed research

  • Unparalleled analytics

  • Insights into action

  • Strategic consultants

  • Excellent client service

Location

Toronto, Ontario, Canada

Madison, Wisconsin, United States

Market Research Specialties

  • Full Service Market Research

  • Agile Market Research

  • Business Issue: Increase market share

  • Full Service Quantitative Market Research

  • Full Service Qualitative Market Research

  • Ethnography

  • Brand Positioning Research

  • Conjoint Analysis / Trade-off/Choice Modeling

  • Packaging Testing

  • Product Development Research

Features and attributes

  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Collaboration & workflow
  • Custom dashboards
  • Custom tracking surveys
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Multisource data integration
  • Natural language queries
  • Omnichannel
  • Physical product testing
  • Physical store
  • Product analytics
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Research repository
  • Synchronous platform
  • Text & sentiment analytics
  • Transcription quality
  • Visual analysis tools
  • Web usability testing
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Collaboration & workflow
  • Custom dashboards
  • Custom tracking surveys
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Multisource data integration
  • Natural language queries
  • Omnichannel
  • Physical product testing
  • Physical store
  • Product analytics
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Research repository
  • Synchronous platform
  • Text & sentiment analytics
  • Transcription quality
  • Visual analysis tools
  • Web usability testing
  • Demo recording

    Upsiide: Rapid Innovation Testing Software

    demo
    30 min

    Watch Recording

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    Сredentials

    Ratings & Testimonials

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    5

    Based on 3 ratings

    See details

    Images

    Dig Insights

    Dig Insights

    Dig Insights

    decision point

    decision point

    decision point