Forethought vs Latana
Company details
Description
Forethought is a marketing advisory, strategy and analytics firm supporting clients to drive in-market outcomes via brand, communications, customer experience and offer optimization.
The 100-strong team partner with leading brands in North America and the Asia Pacific region fr
Founded in 2019, Latana has developed the next generation of brand tracking tools through by utilizing innovative ad-based sampling technology and non-incentivized surveys.
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Type of company
Data & Analytics
Consulting
Full Service
Software & Technology
Consulting
Data & Analytics
Top benefits
Better Data - Machine Learning
Ad-Based Sampling
50 billing Ad Impressions Per Day
Honest Non-Incentivized Responses
190+ Countries and 2,000 Cities
Location
VIC, Australia
Berlin, Germany
Market Research Specialties
Customer Satisfaction Research
Advertising Effectiveness Research
Brand Loyalty / Satisfaction Research
Brand Positioning Research
Brand Equity Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Global, multinational branding
Business Issue: Social, political, non-profit goals
Brand Image Tracking