HumanListening vs Latana

HumanListening
HumanListening

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Company details

Description

At HumanListening, we believe that behind every statistic lies a unique human story. Our mission is to reveal these lived human experiences at scale, to go beyond obvious answers and discover valuable and impactful insights about your audience.

Founded in 2019, Latana has developed the next generation of brand tracking tools through by utilizing innovative ad-based sampling technology and non-incentivized surveys.


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Type of company

  • Data & Analytics

  • Software & Technology

  • Software & Technology

  • Consulting

  • Data & Analytics

Top benefits

  • AI-powered platform

  • Qual AI chatbot

  • Advanced text analytics

  • Real-time dynamic insight

  • Data visualization

  • Better Data - Machine Learning

  • Ad-Based Sampling

  • 50 billing Ad Impressions Per Day

  • Honest Non-Incentivized Responses

  • 190+ Countries and 2,000 Cities

Location

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Berlin, Germany

Market Research Specialties

  • Customer Experience Research

  • Insight Communities (MROC)

  • Artificial Intelligence / AI-Powered Insight Platforms

  • Consumer Market Research

  • Employee Experience & Satisfaction Research

  • Business Issue: Brand / product / service launch

  • Business Issue: Brand repositioning

  • Business Issue: Global, multinational branding

  • Business Issue: Social, political, non-profit goals

  • Brand Image Tracking

Features and attributes

  • Asynchronous platform
  • Brand management
  • Chatbots for recruitment
  • Custom tracking surveys
  • Gen AI summaries & insights
  • Natural language queries
  • Omnibus brand tracking
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Real-time tracking & alerts
  • Research communities
  • Respondent experience tools
  • Syndicated brand panels
  • Asynchronous platform
  • Brand management
  • Chatbots for recruitment
  • Custom tracking surveys
  • Gen AI summaries & insights
  • Natural language queries
  • Omnibus brand tracking
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Real-time tracking & alerts
  • Research communities
  • Respondent experience tools
  • Syndicated brand panels