Informed Decisions Group, Inc. (IDG) is a full-service behavioral insights firm specializing in shopper research, customer behavior, and market strategy. We help brands understand how and why customers make decisions, across physical, digital, and hybrid environments, to drive conversion, brand e
We transport you to the moment of purchase transaction. We know exactly what your customers will decide. We guide you with Decision Precision intelligence. Our tech-enabled products are built upon the world’s largest database of behavioral consumer pack design metrics. Our PackPower Score™ is the
Full Service
Qualitative Research
Quantitative Research
Full Service
Qualitative Research
Quantitative Research
Digital-First Approach
Behavioral Framework
Extensive Norms Database
Reputation & Credibility
Global Scope & Legacy
Avon, Ohio, United States
New York, New York, United States
Eye Tracking
Shopper Insights
Full Service Market Research
Market Segmentation
Conjoint Analysis / Trade-off/Choice Modeling
Packaging Testing
Shopper Insights
Full Service Market Research
Consumer Market Research
Full Service Quantitative Market Research
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