Insights in Marketing vs decision point

Insights in Marketing
Insights in Marketing

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decision point
decision point

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Company details

Description

To marketers, marketing researchers and outside moderators, Insights in Marketing is THE marketing research firm where energy and creativity collide to ignite your project experience, delivering outcomes you'll love, that ensures you and your brand shine.

At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar

Type of company

  • Full Service

  • Qualitative Research

  • Quantitative Research

  • Consulting

  • Qualitative Research

  • Quantitative Research

Top benefits

  • ENGAGE CONNECT HAVE FUN!

  • ADAPTABLE AND AGILE

  • SMART AND STRATEGIC

  • DEPENDABLE AND DILIGENT

  • WE MAKE YOU LOOK GOOD

  • Custom designed research

  • Unparalleled analytics

  • Insights into action

  • Strategic consultants

  • Excellent client service

Location

Northbrook, Illinois, United States

Madison, Wisconsin, United States

Market Research Specialties

  • Full Service Quantitative Market Research

  • Full Service Qualitative Market Research

  • Hybrid & Mixed Methodology Market Research

  • Full Service Market Research

  • Online Focus Groups

  • Ethnography

  • Brand Positioning Research

  • Conjoint Analysis / Trade-off/Choice Modeling

  • Packaging Testing

  • Product Development Research

Features and attributes

  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Collaboration & workflow
  • Custom dashboards
  • Custom tracking surveys
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Product analytics
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Research repository
  • Synchronous platform
  • Text & sentiment analytics
  • Transcription quality
  • Visual analysis tools
  • Web usability testing
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Collaboration & workflow
  • Custom dashboards
  • Custom tracking surveys
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Product analytics
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Research repository
  • Synchronous platform
  • Text & sentiment analytics
  • Transcription quality
  • Visual analysis tools
  • Web usability testing
  • Сredentials

    Ratings & Testimonials

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    5

    Based on 3 ratings

    See details

    Images

    Insights in Marketing

    VP, Consulting Brian Fletcher

    decision point

    decision point

    decision point