Latana vs Decision Analyst

Decision Analyst
Decision Analyst

Visit website

Company details

Description

Founded in 2019, Latana has developed the next generation of brand tracking tools through by utilizing innovative ad-based sampling technology and non-incentivized surveys.


Decision Analyst is a global research and analytical consulting agency, serving Fortune 500 corporations, advertising agencies, and consulting firms. Custom, primary research and analytical consulting are the firm’s foundational competencies, helping its clients solve complex marketing and busine

Type of company

  • Software & Technology

  • Consulting

  • Data & Analytics

  • Data & Analytics

  • Consulting

  • Full Service

Top benefits

  • Better Data - Machine Learning

  • Ad-Based Sampling

  • 50 billing Ad Impressions Per Day

  • Honest Non-Incentivized Responses

  • 190+ Countries and 2,000 Cities

  • Outstanding Qualitative

  • Superb Advanced Analytics

  • International Expertise

  • Optimize Strategy

  • Build Stronger Brands

Location

Berlin, Germany

Arlington, Texas, United States

Market Research Specialties

  • Business Issue: Brand / product / service launch

  • Business Issue: Brand repositioning

  • Business Issue: Global, multinational branding

  • Business Issue: Social, political, non-profit goals

  • Brand Image Tracking

  • Segmentation Analytics

  • Advanced Analytics

  • Price & Pricing Research

  • Home Use Tests

  • Business-to-Business Research

Features and attributes

  • Asynchronous platform
  • Brand monitoring
  • Custom tracking surveys
  • Ideation and co-creation tools
  • Mobile ethnography
  • Omnibus brand tracking
  • Physical product testing
  • Physical store
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Real-time tracking & alerts
  • Synchronous platform
  • Syndicated brand panels
  • Transcription quality
  • Unmoderated testing tools
  • Asynchronous platform
  • Brand monitoring
  • Custom tracking surveys
  • Ideation and co-creation tools
  • Mobile ethnography
  • Omnibus brand tracking
  • Physical product testing
  • Physical store
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Real-time tracking & alerts
  • Synchronous platform
  • Syndicated brand panels
  • Transcription quality
  • Unmoderated testing tools