Latana vs Forethought
Company details
Description
Founded in 2019, Latana has developed the next generation of brand tracking tools through by utilizing innovative ad-based sampling technology and non-incentivized surveys.
Forethought is a marketing advisory, strategy and analytics firm supporting clients to drive in-market outcomes via brand, communications, customer experience and offer optimization. The 100-strong team partner with leading brands in North America and the Asia Pacific region fr
Type of company
Software & Technology
Consulting
Data & Analytics
Data & Analytics
Consulting
Full Service
Top benefits
Better Data - Machine Learning
Ad-Based Sampling
50 billing Ad Impressions Per Day
Honest Non-Incentivized Responses
190+ Countries and 2,000 Cities
Location
Berlin, Germany
VIC, Australia
Market Research Specialties
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Global, multinational branding
Business Issue: Social, political, non-profit goals
Brand Image Tracking
Customer Satisfaction Research
Advertising Effectiveness Research
Brand Loyalty / Satisfaction Research
Brand Positioning Research
Brand Equity Research