Latana vs MetrixLab

Company details

Description

Founded in 2019, Latana has developed the next generation of brand tracking tools through by utilizing innovative ad-based sampling technology and non-incentivized surveys.


MetrixLab, a Toluna company, is a leading global research and insights provider that empowers clients to make smarter data-driven decisions. Combining our flexible platform, cutting-edge technology, expansive portfolio, and passionate experts, we simplify our clients' work and enable them to deli

Type of company

  • Software & Technology

  • Consulting

  • Data & Analytics

  • Data & Analytics

  • Consulting

  • Full Service

Top benefits

  • Better Data - Machine Learning

  • Ad-Based Sampling

  • 50 billing Ad Impressions Per Day

  • Honest Non-Incentivized Responses

  • 190+ Countries and 2,000 Cities

  • Challenger mentality

  • Extension of your team

  • Blend tech and people

  • No one-size-fits-all

Location

Berlin, Germany

Rotterdam, Netherlands

Market Research Specialties

  • Business Issue: Brand / product / service launch

  • Business Issue: Brand repositioning

  • Business Issue: Global, multinational branding

  • Business Issue: Social, political, non-profit goals

  • Brand Image Tracking

  • Advertising Research

  • Brand Image Tracking

  • Consumer Market Research

  • Consumer Attitude & Usage Research

  • Media Research

Features and attributes

  • Custom tracking surveys
  • Omnibus brand tracking
  • Proprietary data
  • Real-time tracking & alerts
  • Syndicated brand panels
  • Custom tracking surveys
  • Omnibus brand tracking
  • Proprietary data
  • Real-time tracking & alerts
  • Syndicated brand panels