MarketCast vs Current Forward

MarketCast
MarketCast

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Current Forward
Current Forward

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Company details

Description

MarketCast research, analytics, and data science fuels fandom for leading lifestyle brands and media and entertainment companies. Our unique mix of qualitative and quantitative research is combined with modern technology platforms to provide clients with powerful insights to inform critical busin

Current Forward is a consumer insights firm that helps brands like Pepsi, San Antonio Spurs, Brilliant Earth, Priceline, Mailchimp, and Tinder find fresh ways to be relevant.


Current Forward's superpowers are creating audience insight presentations that people *actually remember*

Type of company

  • Data & Analytics

  • Qualitative Research

  • Quantitative Research

  • Qualitative Research

  • Quantitative Research

  • Full Service

Top benefits

  • Powering the Ad Lifecycle

  • Next-Gen Brand Tracking

  • Entertainment Research

  • Measuring Ad Attribution

  • Fandom Research & Insight

  • Gen Z Specialists

  • UX Researchers

  • Qualitative Experts

  • Curated, dedicated team always includes founders

  • Memorable, actionable presentations

Location

Culver City, California, United States

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Market Research Specialties

  • Advertising Effectiveness Research

  • Advertising Research Advertising Tracking

  • Advertising Communication Strategy Research

  • Advertising Copy Testing - Digital Media

  • Advertising Copy Testing - Traditional Media

  • Full Service Qualitative Market Research

  • Qualitative Services - Moderators

  • Online Focus Groups

  • Brand Positioning Research

  • Website Usability & UX

Features and attributes

  • Asynchronous platform
  • Custom tracking surveys
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile platform
  • Qual-at-scale platform
  • Synchronous platform
  • Asynchronous platform
  • Custom tracking surveys
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile platform
  • Qual-at-scale platform
  • Synchronous platform
  • Images

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    Current Forward

    Current Forward

    Current Forward