Current Forward vs decision point

Current Forward is a consumer insights firm that helps brands like Pepsi, San Antonio Spurs, Brilliant Earth, Priceline, Mailchimp, and Tinder find fresh ways to be relevant.

Current Forward's superpowers are creating audience insight presentations that people *actually remember*

At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar