Current Forward vs C+R Research

Current Forward
Current Forward

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C+R Research
C+R Research

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Company details

Description

Current Forward is a consumer insights firm that helps brands like Pepsi, San Antonio Spurs, Brilliant Earth, Priceline, Mailchimp, and Tinder find fresh ways to be relevant.


Current Forward's superpowers are creating audience insight presentations that people *actually remember*

For 65 years, C+R Research, a women-owned, full-service marketing insights agency, has been helping brands grow by delivering great research, deep perspective, and committed client service. We are dedicated to delivering smartly designed resear

Type of company

  • Qualitative Research

  • Quantitative Research

  • Full Service

  • Qualitative Research

  • Quantitative Research

  • Panels / Communities

Top benefits

  • Gen Z Specialists

  • UX Researchers

  • Qualitative Experts

  • Curated, dedicated team always includes founders

  • Memorable, actionable presentations

  • Innovative Custom Research

  • Live and Online Qual

  • Agile Suite of Solutions

  • Communities

  • Multicultural Expertise

Location

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Chicago, Illinois, United States

Market Research Specialties

  • Full Service Qualitative Market Research

  • Qualitative Services - Moderators

  • Online Focus Groups

  • Brand Positioning Research

  • Website Usability & UX

  • Business-to-Business Research

  • Consumer Attitude & Usage Research

  • Shopper Insights

  • Market Segmentation

  • Brand Equity Research

Features and attributes

  • Asynchronous platform
  • Custom tracking surveys
  • E-commerce
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Integration w. marketing tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Qual-at-scale platform
  • Synchronous platform
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Web usability testing
  • Asynchronous platform
  • Custom tracking surveys
  • E-commerce
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Integration w. marketing tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Qual-at-scale platform
  • Synchronous platform
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Web usability testing
  • Images

    Current Forward

    Current Forward

    Current Forward

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