C+R Research

C+R Research, a marketing insights agency, has been helping brands grow for 65 years. Known for designing innovative custom research methodologies and actionable analytical insights, we offer an array of effective, customizable techniques for research in the U.S. and globally, including a full suite of agile solutions that enable flexible and affordable, quick-turn research.

We are recognized for our expertise in the youth and family, generations, and multicultural consumer segments. Our shopper insights experts have a deep understanding of today’s omnichannel shopper, leveraging our suite of Illuminator® solutions to address your business issues at the category, brand, retailer or shopper level. And our Illuminator Shopper Panel, along with our custom qualitative and quantitative toolbox, allows us to determine what shoppers do and why they do it. Whatever the business challenge, our goal is to always provide smartly-designed research and thoughtful insights that inspire decisions and accelerate brand growth.