Guide to Qualitative Research & Focus Group Moderators

Qualitative research delves deep into consumer behavior, exploring emotional and psychological drivers. Qualitative research focus group moderators play a crucial role in guiding discussions to reveal valuable insights by asking probing questions and listening actively. Combining qualitative research with focus groups creates synergy for real-time interaction and exploration of perceptions. The trend in focus group moderation is moving towards more inclusive online platforms, like virtual focus groups, offering flexibility without losing the essence of traditional interactions.

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Zebra Strategies

Zebra Strategies

Full Service

Qualitative Research

Recruiting

LOCATION

New York, New York, United States

Zebra Strategies

Full Service

Qualitative Research

Recruiting

Focus Groups, Recruiting, Exit Interviews, Intercept Interviews, Field Management, Multicultural Research Services/Moderating, Executive Interviewing
C+R Research

C+R Research

Qualitative Research

Quantitative Research

Panels / Communities

LOCATION

Chicago, Illinois, United States

C+R Research

Qualitative Research

Quantitative Research

Panels / Communities

C+R Research, a full-service marketing insights agency, delivers great research, deep perspective, and committed client service.

Why choose C+R Research

Innovative Custom Res

Live and Online Qual

Agile Suite of Solutions

Communities and Panels

Multicultural Expertise

1 GOLD RESEARCH INC

1 GOLD RESEARCH INC

Data Collection

Quantitative Research

Qualitative Research

LOCATION

San Antonio, Texas, United States

1 GOLD RESEARCH INC

Data Collection

Quantitative Research

Qualitative Research

Clients rely on us for customer journey mapping (B2B, B2C), intercepts, package testing, full service qual & quant, shopper insights and B2B research

Why choose 1 GOLD RESEARCH INC

Customer Journey Mapping

Path-to-Purchase Research

Shopper Insights

B2B Research

Ad Hoc Research Support

Discuss.io

Discuss.io

Focus Group Facility

Qualitative Research

Software & Technology

LOCATION

Seattle, Washington, United States

Discuss.io

Focus Group Facility

Qualitative Research

Software & Technology

Discuss.io serves the world’s leading companies with a purpose-built, smart video platform for customer insights and empathy.

Why choose Discuss.io

Designed for research

Built for global audience

Customer Success Support

Enterprise Partners

Agency Partners

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