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Dana Stanley
Greenbook’s Chief Revenue Officer
Provoke Insights
A full service international market research firm that specializes in branding, advertising, & content marketing initiatives in the B2C & B2B space.
Why choose Us
Brand & Media Strategists
Researchers + Strategy
Cross-discipline Approach
Nothing Outsourced
Trend Spotters
What is Provoke Insights?
Provoke Insights is a women-owned, full-service international market research firm that specializes in branding, advertising, and content marketing initiatives. It helps brands navigate through today’s cluttered marketing space. Our obsession with research helps us provide strategic direction to improve brand equity and ultimately increase sales.
We are more than just researchers! Our agency was created by market researchers who also have experience working as strategists in the advertising industry.
Our obsession with data and research makes your marketing strategy compelling and impactful. From guiding brand strategies to fielding surveys, we have the tools and the brains to successfully implement and test your advertising initiatives.
As experts in traditional and innovative research methodologies, we provide strategic solutions to help answer your marketing needs through tools such as quantitative and qualitative research, social listening, competitive intelligence, and trends analysis.
Our agency works with B2C & B2B Fortune 500 and Silicon Valley clients and has Madison Avenue experience.
https://www.youtube.com/watch?v=FBe172An-gk
Current, creative, and agile — we enjoy creating impactful solutions that deliver value for today and the future.
Recognition
Market Research Products
Ecosystem Brand Tracker
The Ecosystem Brand Tracker enhances the advertising survey tracker by including multiple data sets to make it more relevant to brand’s needs.
Content Marketing & Thought Leadership Research
As a leader in content marketing research, Provoke Insights provides multiple opportunities to get the word out about your brand.
Services and Expertise
Explore market research solutions, industries, markets, and business issues covered by Provoke Insights
Industries & Demographics
International Expertise
Research Solutions
Client Projects and Success Stories
16 results
How Jewelers of America Positioned Itself in Today's Marketplace with a Three-Phase Research Plan
How can the jewelry industry better position itself in today’s rapidly evolving marketplace? The fine jewelry industry was beginning to see a plateau in sales and wanted to improve growth.
Jewelers of America is a non-profit trade association that was founded in 1906 by jewelers for jewelers, with a desire to advance the professionalism and ethics of the jewelry industry. Today, the luxury brand association aims to improve consumer confidence through advocacy in public, government, and industry affairs, and also consumer marketing and public relations efforts.
Jewelers of America approached Provoke Insights to conduct market research to get buy-in from association members, understand the members’ target audience, and guide the strategic development of a national advertising campaign.
Developing a Marketing Strategy for an Exercise Franchise
A chain of health clubs in the United States with over 100 locations in 14 states approached Provoke Insights to consult on the brand’s marketing strategy.
The gym’s previous advertising campaign solely focused on a price play, leaving little to no differentiation between the brand and its competitors; Planet Fitness, Blink, and Crunch. As a result, the health club commissioned an advertising agency to create a new 360-degree marketing campaign; the goal was to increase awareness and build value as well as differentiation. The agency wanted to move beyond price and make distinctions that would allow it to stand out in the saturated fitness market. However, moving beyond a price play proved difficult as several stakeholders within the company were not aligned regarding other brand differentiators. There were several stakeholders with contrasting views, and the advertising agency had difficulty getting them into the same room. Garnering a consensus among them proved to be a challenging, but critical task. The agency on-boarded Provoke Insights to collaborate and aid in aligning the stakeholders and overall brand value.
NPS and Competitive Assessment for SunPower
SunPower, a top solar panel company with retail in over 20 countries worldwide approached Provoke Insights to conduct an annual survey on the solar consumer purchase journey. The company was looking for research that would better understand the company’s process compared to the competition. The provider wanted results that could identify competitive advantages as well as prioritize improvement efforts. The research was also used to develop an economic model.
SunPower wanted to conduct a competitive Net Promoter Score (NPS) survey in order to gain a better understanding of its top three competitors, as well as determine essential awareness, purchase, satisfaction, and referral drivers.