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Dana Stanley

Greenbook’s Chief Revenue Officer

A Guide to Market Segmentation and the Top Companies

Market segmentation consulting service providers assist businesses in targeting specific customer segments for sustained growth through tailored strategies. They adapt to market trends, leveraging technology for advanced analytics, enhancing decision-making and competitiveness. Key factors in selecting a provider include their customization to the business's needs, understanding consumer behavior, creating resonant strategies, fostering customer satisfaction, and loyalty through personalized marketing. Consulting service providers use deep customer insights to uncover growth opportunities and devise effective marketing strategies for tangible results.

Learn more about market segmentation research experts

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Featured Experts in A Guide to Market Segmentation and the Top Companies

NYC Intercept TRC Insights Provoke Insights Clearworks

Loot Studios

3D printable miniatures for tabletop games.

Provoke Insights

A full service international market research firm that specializes in branding, advertising, & content marketing initiatives in the B2C & B2B space.

TRC Insights

Research & analytics experts in product dev research, message prioritization, pricing research, segmentation, conjoint, brand equity, communities.

Azurite Consulting

Transform your strategic decisions with data & insights from the only research firm that recruits from scratch—without using panels / expert networks.

NYC Intercept

At NYC Intercept, we excel in connecting with diverse and hard-to-reach audiences through our expert market research services.

Latana

Latana offers advanced brand tracking solutions, delivering precise insights through innovative sampling and analytics to help brands grow globally.

SIS International Research

SIS International Research, founded in 1984, is a leading full-service Market Research and Market Intelligence firm.

Clearworks

We help orient your business around your customer to drive more meaningful human connection and design inspired products, services, and experiences.

C+R Research

C+R Research, a full-service marketing insights agency, delivers great research, deep perspective, and committed client service.

Circana

Market research and analytics firm.

STE Corporation

Your partner in technology solutions.

Karabas

Specializing in [short service or product offering].

Response.ai

SurveyLab

Online survey tool & questionnaire software with professional features and ease of use.

Resonate.CX

AI-powered CXM platform enhancing customer and employee experiences.

Optimizely

Digital experience platform for A/B testing and personalization.

Rally UXR

User experience research experts.

SimpleSurvey

Canada's online survey software, SimpleSurvey, provides secure, efficient data gathering and insights.

SmartSurvey

UK-based online survey tool.

Devsoft Baltic OÜ

SurveyJS is an open-source JavaScript form builder library.

Pendo

Pendo helps teams understand user behavior, gather feedback, and guide users to improve digital product experiences.

Attest

Consumer research platform for understanding consumer preferences and behaviors.

easyfeedback GmbH

Specialized online survey tool for various surveys, ensuring AI analysis, GDPR compliance, and customizable templates.

Miro

A collaborative platform for teams to move faster from idea to outcome with Miro's AI-powered tools and infinite canvas.

Ethn.io

User research participant recruitment platform.

SurveyFace

Unlimited Free Questionnaire Tool - Fastest Fact Finder of Anything from Anywhere at Anytime to Anyone of Any size.

Jebbit

Leading platform for capturing zero-party data through engaging digital experiences.

Gainsight

Leaders in Customer Success solutions, Gainsight provides metrics, analytics, and best practices for customer retention and growth.

Ideally

A research platform for innovation and creativity to develop ideas and build confidence.

1Flow, Inc.

1Flow offers in-product survey software to understand user wants and improve customer retention.

Appcues

Appcues is a user engagement platform focusing on personalized, multi-channel messaging for SaaS companies.

mTraction Enterprise

Merren

Consumer survey solution deploying multichannel surveys through messaging apps for real-time feedback.

Formaloo Solutions Inc.

Formaloo is a no-code platform for building forms, dashboards, and business apps.

Opinion Stage Ltd.

Create engaging quizzes, surveys, polls, and forms with Opinion Stage's easy-to-use, AI-powered tools and templates.

Experience.com

Search Optimization Platform for Professionals managing online presence and reputation.

GreenRope

Comprehensive CRM and marketing automation platform.

XRef

Innovative cross-referencing solutions provider.

Formbricks GmbH

The Open Source Qualtrics Alternative; a privacy-first Experience Management suite.

Wynter

B2B market research platform providing rapid insights to help marketing leaders understand and communicate with their target market.

LocaliQ

LocaliQ helps businesses attract and retain the ideal customers with innovative PPC management technology and expertise.

Vantage Circle

Employee engagement platform using behavioral science to enhance business growth.

Simployer

Enhancing employee experiences through HR and Management solutions.

Spotler

Data-driven marketing communication software offering centralized customer data, personalized messages, and insightful reporting.

WorkTango

Employee experience platform enhancing recognition, rewards, and insights.

Trello

Trello is a project management and productivity tool that helps teams organize and track their projects using boards, lists, and cards.

ScoreApp

Create engaging marketing funnels with ScoreApp.

Tally

Tally is a free and intuitive form builder offering unlimited forms, privacy-focused features, and extensive integrations.

Jotform Inc.

Easiest online form builder trusted by over 30 million users.

Asana

Work management platform for teams.

Crowdsignal

Crowdsignal offers powerful yet simple tools for creating surveys and polls, enabling users to gather and analyze responses.

Brevo

Digital marketing solutions provider.

AdRoll

AdRoll is a comprehensive marketing platform helping businesses deliver impactful advertising campaigns.

Delighted

Delighted is a free, easy-to-use experience management platform that helps businesses collect actionable feedback from customers and employees.

Airtable

Create modern business apps to manage and automate critical processes with Airtable.

Churn360

The Ultimate Platform to Retain & Expand Customers.

AllCounted, Inc.

A truly free and full-featured survey system with no restrictions, offering sophisticated customization and excellent customer service.

Polly.ai

Purposeful engagement tools for hybrid teams, offering polls, Q&A, and more on platforms like Slack and Teams.

eSurvey

Mobile survey platform for real-time data collection and analysis.

FormAssembly Inc.

FormAssembly: Collect, connect, and protect your data.

Mailchimp

Mailchimp is a leading email marketing and automations platform that helps businesses drive more sales with personalized and data-driven campaigns.

Wondering Inc.

Innovative tech solutions for modern challenges.

Karma Dark World

Your gateway to the dark world of karma.

CreateSurvey

Fast and easy survey creation with CreateSurvey. Trusted by many and offering comprehensive functionality.

Directus

Open-source data platform for managing databases.

ProProfs

An online survey tool for designing and distributing surveys with ease and gaining valuable insights.

PickFu

PickFu offers quick and reliable consumer insights through online polling.

SurveyExpression by Outside Software Inc.

Best free online survey software tool for creating online surveys quickly.

Pollfish

Pollfish: Your go-to platform for fast, reliable survey responses with advanced demographic filtering.

SurveyCrest

Online survey tool for creating and analyzing surveys.

Qualaroo

Real-time feedback and survey software for enhancing user experience and conversions.

Productboard

Productboard helps build the right products faster by understanding customer needs, prioritizing accordingly, and aligning teams around a shared roadmap.

Prolific

Prolific connects researchers with 200k+ real participants for high-quality and fast data collection.

Unbounce

Launch faster. Convert more.

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