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Dana Stanley
Greenbook’s Chief Revenue Officer
Guide to Concept Testing and the Top Companies
Concept testing platforms are essential for validating product concepts, providing valuable insights for businesses. They play a key role in product development by enabling idea testing, feedback collection, and concept refinement pre-launch. These platforms help companies tailor their products to match consumer preferences and market demands. The process involves presenting concepts to participants for feedback on desirability, usability, and uniqueness, guiding businesses in making informed decisions for product enhancement and success in the market.
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LOCATION
London, United Kingdom
Featured Expert
Featured Expert
See your product innovations and advertising ideas through your audiences eyes with the leading consumer insights platform.
Why choose Zappi
Agile decision-making
Transformation insights
Flexible solutions
Quality data
LOCATION
San Francisco, California, United States
Featured Expert
Featured Expert
We help orient your business around your customer to drive more meaningful human connection and design inspired products, services, and experiences.
Why choose Clearworks
Human-centered design
A collaborative bunch
More than just research
Industry agnostic
Engaging deliverables
LOCATION
San Antonio, Texas, United States
Clients rely on us for customer journey mapping (B2B, B2C), intercepts, package testing, full service qual & quant, shopper insights and B2B research
Why choose 1 GOLD RESEARCH INC
Customer Journey Mapping
Path-to-Purchase Research
Shopper Insights
B2B Research
Ad Hoc Research Support
LOCATION
Fort Washington, Pennsylvania, United States
Research & analytics experts in product dev research, message prioritization, pricing research, segmentation, conjoint, brand equity, communities.
Why choose TRC Insights
On GRIT Top 50 list
In business for 35+ yrs
100's of conjoints
Team of in-house analysts
HITRUST audited data