SIS International Research
SIS International Research, founded in 1984, is a leading full-service Market Research and Market Intelligence firm.
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Dana Stanley
Greenbook’s Chief Revenue Officer
A Guide to Shopper Journey Mapping and the Top Research Companies
Shopper journey mapping research is essential for comprehending and enhancing the customer path from awareness to purchase. It offers valuable insights into customer behavior, preferences, and decision-making, enriching the customer experience. By mapping customer touchpoints, companies can customize strategies to boost satisfaction and loyalty, thereby fortifying relationships and brand image. Employing sophisticated tools and analytics, businesses develop detailed journey maps that monitor the customer experience from first contact to after-purchase, depicting emotions, motivations, and interactions. This visual representation facilitates a thorough comprehension of the buying journey, pinpointing areas for enhancement and innovation to better fulfill customer expectations.
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LOCATION
Chicago, Illinois, United States
C+R Research, a full-service marketing insights agency, delivers great research, deep perspective, and committed client service.
Why choose C+R Research
Innovative Custom Res
Live and Online Qual
Agile Suite of Solutions
Communities and Panels
Multicultural Expertise
LOCATION
San Francisco, California, United States
We help orient your business around your customer to drive more meaningful human connection and design inspired products, services, and experiences.
Why choose Clearworks
Human-centered design
A collaborative bunch
More than just research
Industry agnostic
Engaging deliverables
LOCATION
New York, New York, United States
SIS International Research, founded in 1984, is a leading full-service Market Research and Market Intelligence firm.
Why choose SIS International Research
Global Coverage
Full Service Capabilities
B2B & Industrial Research
Healthcare Research
Strategy Consulting