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Dana Stanley
Greenbook’s Chief Revenue Officer
Top Firms for Market Research with Multicultural Audiences
What are general / multi-cultural market research companies?
Multicultural research is essential input to marketing, advertising, and product development because understanding how differences between distinct cultures in your market impact your success enables you to uncover big opportunities while avoiding potentially catastrophic missteps. Identifying and understanding groups that differ according to relevant behaviors and attitudes and have targetable characteristics is the essence of market segmentation. Multicultural research accomplishes the same objectives in unique ways. It generally begins with targetable characteristics (such as ethnicity or nationality) that are likely to differ by behaviors and attitudes, but research and marketing which address these must be much more sensitive to how they approach such segments compared to, say “value shoppers” or “performance seekers.” Recognizing particular cultures in your marketing or research can harmonize your market strategies if managed appropriately or appear tone deaf if mishandled. Diversity experts and multicultural researchers can help you to understand the difference.
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Chicago, Illinois, United States
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C+R Research, a full-service marketing insights agency, delivers great research, deep perspective, and committed client service.
Why choose C+R Research
Innovative Custom Res
Live and Online Qual
Agile Suite of Solutions
Communities and Panels
Multicultural Expertise
LOCATION
Kyiv, Ukraine
LOCATION
New York, New York, United States
Focus Groups, Recruiting, Exit Interviews, Intercept Interviews, Field Management, Multicultural Research Services/Moderating,
Executive Interviewing
LOCATION
Saffron Walden, United States
EEP provide Consultants, Contractors, Architects and Quantity Surveyors with a breadth of Surveying, Consultancy and Design expertise throughout the