Northern Light Single Point vs Latana

Northern Light Single Point

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Latana

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Company details

Description

SinglePoint delivers on the promise of research-driven competitive advantage by making information easy to find and use. It is a custom-built enterprise knowledge management platform that seamlessly integrates and enables full-text search of all your research resources to create an invaluable market

Founded in 2019, Latana has developed the next generation of brand tracking tools through by utilizing innovative ad-based sampling technology and non-incentivized surveys.

Type of company

Consulting
Software & Technology

Software & Technology
Consulting
Data & Analytics

Top benefits

Better Data - Machine Learning
Ad-Based Sampling
50 billing Ad Impressions Per Day
Honest Non-Incentivized Responses
190+ Countries and 2,000 Cities

Location

Boston, Massachusetts, United States

Berlin, Germany

Market Research Specialties

Knowledge Management Systems
Automated Market Research Platforms
Business Intelligence Software
Data Visualization & Dashboarding Software
Healthcare & Medical [market sector expertise]

Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Global, multinational branding
Business Issue: Social, political, non-profit goals
Brand Image Tracking

Features and attributes

Custom tracking surveys

Omnibus brand tracking

Proprietary data

Real-time tracking & alerts

Syndicated brand panels

Custom tracking surveys

Omnibus brand tracking

Proprietary data

Real-time tracking & alerts

Syndicated brand panels

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