P&K Research vs Current Forward
Company details
Description
For 65+ years P&K Research has been a pioneering leader in research methods and analytics. Our expertise reveals the drivers of consumer acceptance across multiple categories including food, beverage, personal care, vitamins/supplements, and more. We offer customized solutions tailored to eve
Current Forward is a consumer insights firm that helps brands like Pepsi, San Antonio Spurs, Brilliant Earth, Priceline, Mailchimp, and Tinder find fresh ways to be relevant.
Current Forward's superpowers are creating audience insight presentations that people *actually remember*
Type of company
Full Service
Qualitative Research
Quantitative Research
Qualitative Research
Quantitative Research
Full Service
Top benefits
Proven Expertise
Customized Solutions
Diverse Facilities
Commitment to Quality
Innovative Approach
Gen Z Specialists
UX Researchers
Qualitative Experts
Curated, dedicated team always includes founders
Memorable, actionable presentations
Location
Chicago, Illinois, United States
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Market Research Specialties
Consumer Market Research
Sensory Research
Legal Claims Substantiation Research
Product Optimization Research
Home Use Tests
Full Service Qualitative Market Research
Qualitative Services - Moderators
Online Focus Groups
Brand Positioning Research
Website Usability & UX
Features and attributes
Images
Santa Ana Testing Room
Chicago Qual Kitchen
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