Promising Outcomes vs Material

Promising Outcomes
Promising Outcomes

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Material
Material

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Company details

Description

Using our unique methodology, backed by research and 30 years of success, we reveal customers’ and employees’ expectations of an ideal experience, and then measure the company's performance against them. This means companies can see what matters most to their customers or employees. It offers deep a

Material is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital first, customer-led world. By leveraging proprietary, science-based tools that enable human understanding, we inform and create customer-ce

Type of company

  • Consulting

  • Qualitative Research

  • Quantitative Research

  • Full Service

  • Qualitative Research

  • Quantitative Research

Top benefits

  • Actionable insights

  • Demonstrable results

  • Reveals loyalty levers

  • Enthusiastic customers

  • IP backed by research

  • Customer Experience

  • Behavioral Analytics

  • Brand Marketing & CRM

  • Growth Strategy

  • Product Design

Location

Hampshire, United Kingdom

New York, New York, United States

Market Research Specialties

  • Business Issue: Defend market share

  • Business Issue: Defend sales, volume

  • Business Issue: Employee relations, recruitment

  • Business Issue: Increase sales, volume

  • Business Issue: Increase market share

  • Customer Experience Research

  • Business Issue: Brand / product / service launch

  • Business Issue: Brand repositioning

  • Business Issue: Develop, revitalise market

  • Business Issue: Gain new customers

Features and attributes

  • Asset management
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Mobile UX and accessibility
  • Mobile platform
  • Natural language queries
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Synchronous platform
  • Templated & automated testing
  • Transcription quality
  • Visual analysis tools
  • Asset management
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Mobile UX and accessibility
  • Mobile platform
  • Natural language queries
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Synchronous platform
  • Templated & automated testing
  • Transcription quality
  • Visual analysis tools

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