Qic Research, LLC vs Egg Strategy

Qic Research, LLC
Qic Research, LLC

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Egg Strategy
Egg Strategy

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Company details

Description

Qic’s focus is on developing immersive qualitative research programs that mirror the lives of target consumers to capture real-life insights, taking research into natural environments to explore attitudes, values, and behaviors:


IN-PERSON: in-homes, shop-alongs, store intercepts,

Egg is a global insight, strategy and innovation firm dedicated to inspiring true paths forward for our clients. We translate big questions into clear drivers of action. Our distinct “consumer-first, but not consumer-only mindset” defines the holistic approach we take to uncovering consumer, cultu

Type of company

  • Consulting

  • Qualitative Research

  • Qualitative Consultant

  • Consulting

  • Qualitative Research

  • Quantitative Research

Top benefits

  • Contextual Insights

  • Consultative Approach

  • Broad Category Experience

  • Suite of Qual Solutions

  • Youth Expertise

  • Drives consumer empathy

  • Deeply collaborative

  • Applies creative rigor

  • Provokes new perspectives

  • Delivers tangible value

Location

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Denver, Colorado, United States

Market Research Specialties

  • Full Service Qualitative Market Research

  • Ethnography

  • Consumer Market Research

  • Mobile Qualitative Research

  • Online Focus Groups

  • Business Issue: Brand / product / service launch

  • Brand Equity Research

  • Brand Positioning Research

  • Concept Development Research

  • Idea Generation

Features and attributes

  • Asynchronous platform
  • Brand management
  • Emotion & sentiment in video
  • Ideation and co-creation tools
  • Mobile platform
  • Qual & quant integration
  • Synchronous platform
  • Asynchronous platform
  • Brand management
  • Emotion & sentiment in video
  • Ideation and co-creation tools
  • Mobile platform
  • Qual & quant integration
  • Synchronous platform