Qic Research, LLC vs Springboard Market Research

Qic Research, LLC
Qic Research, LLC

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Springboard Market Research
Springboard Market Research

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Company details

Description

Qic’s focus is on developing immersive qualitative research programs that mirror the lives of target consumers to capture real-life insights, taking research into natural environments to explore attitudes, values, and behaviors:


IN-PERSON: in-homes, shop-alongs, store intercepts,

Springboard offers a distinctive blend of client-side marketing and new products experience with expertise in qualitative and hybrid research methods. Known for top-notch design, moderating and analysis, Springboard delivers game-changing insights and actionable ideas to commercial and not-for-pr

Type of company

  • Consulting

  • Qualitative Research

  • Qualitative Consultant

  • Qualitative Consultant

  • Qualitative Research

  • Quantitative Research

Top benefits

  • Contextual Insights

  • Consultative Approach

  • Broad Category Experience

  • Suite of Qual Solutions

  • Youth Expertise

  • True thought partners

  • Creative and insightful

  • Practical problem solvers

  • Senior researchers only

Location

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Berkeley, California, United States

Market Research Specialties

  • Full Service Qualitative Market Research

  • Ethnography

  • Consumer Market Research

  • Mobile Qualitative Research

  • Online Focus Groups

  • Moderating with Executives & Professionals

  • Education [market sector expertise]

  • Non-Profits / Fundraising [market sector expertise]

  • Market Research with Asian-Americans

  • Qualitative Services - Moderators

Features and attributes

  • Asynchronous platform
  • Brand management
  • Emotion & sentiment in video
  • Ideation and co-creation tools
  • Mobile platform
  • Qual & quant integration
  • Synchronous platform
  • Asynchronous platform
  • Brand management
  • Emotion & sentiment in video
  • Ideation and co-creation tools
  • Mobile platform
  • Qual & quant integration
  • Synchronous platform