Qic Research, LLC vs The Directions Group
Company details
Description
Qic’s focus is on developing immersive qualitative research programs that mirror the lives of target consumers to capture real-life insights, taking research into natural environments to explore attitudes, values, and behaviors:
IN-PERSON: in-homes, shop-alongs, store intercepts,
The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves in the marketplace through integrated intelligence. Our team is curious by nature to understand human nature, tackle business challenges head-on, and uncover opportun
Type of company
Consulting
Qualitative Research
Qualitative Consultant
Consulting
Qualitative Research
Quantitative Research
Top benefits
Contextual Insights
Consultative Approach
Broad Category Experience
Suite of Qual Solutions
Youth Expertise
Increased Brand Loyalty
Differentiation
Growth & Innovation
Market Dynamics
Optimal Market Positioning
Location
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Cincinnati, Ohio, United States
Market Research Specialties
Full Service Qualitative Market Research
Ethnography
Consumer Market Research
Mobile Qualitative Research
Online Focus Groups
Market Segmentation
Brand Positioning Research
Brand Equity Research
International Market Research with Consumers
Price & Pricing Research
Features and attributes
Images
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Directions Inc Headquarters
Top Workplace 2023 Award
Company Meeting 2023