VideoMining vs Latana
Company details
Description
Founded in 2019, Latana has developed the next generation of brand tracking tools through by utilizing innovative ad-based sampling technology and non-incentivized surveys.
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Type of company
Data & Analytics
Quantitative Research
Software & Technology
Software & Technology
Consulting
Data & Analytics
Top benefits
AI-Powered Technology
Observational Research
In-Store Behavior Experts
Path to Purchase Insights
Shopper Insight Expertise
Better Data - Machine Learning
Ad-Based Sampling
50 billing Ad Impressions Per Day
Honest Non-Incentivized Responses
190+ Countries and 2,000 Cities
Location
State College, Pennsylvania, United States
Berlin, Germany
Market Research Specialties
Shopper Insights
Ethnography
Retail Research - Store Layout/Design/Flow/Signage
Shopper Journey Mapping
Packaged Goods [market sector expertise]
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Global, multinational branding
Business Issue: Social, political, non-profit goals
Brand Image Tracking