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Anne Beall

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A leader in the field of market research and one of the few female CEOs in the industry, Anne E. Beall is the author of Strategic Market Research: A Guide to Conducting Research that Drives Businesses, (now in its 4th edition), and several other books. She has also published in noted journals and has been interviewed by NBC, NPR, and WGN. Anne E. Beall is the CEO and founder of Beall Research, a strategic market research firm in Chicago, Illinois. Her company specializes in conducting large-scale complex strategic studies for Fortune 500 companies. Major companies who are adapting to unprecedented changes in their markets have sought Beall’s expertise on how emotions influence purchasing and loyalty behaviors. Previously she was at The Boston Consulting Group (BCG). Anne received her M.S., M.Phil. and Ph.D. degrees in Social Psychology from Yale University and lives in Chicago.

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The Power of Emotional Needs in Consumer Purchases: Insights from Two Studies
Research Methodologies

The Power of Emotional Needs in Consumer Purchases: Insights from Two Studies

Abstract In two studies conducted in 2023, we analyzed the emotional needs influencing over 2,000 consumers’ buying decisions. The study revealed that...

September 22, 2023

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