Karen Lynch

Karen Lynch

Head of Content at Greenbook

Karen grew up in the research industry. Before joining Greenbook, she spent 30 years as a full-time qualitative researcher. All the while she dabbled as a part-time writer, earning bylines in mainstream consumer magazines, online publications, and popular anthologies. She merged her two passions when she took the role of Greenbook's Head of Content. In her role, she manages the content strategy and operations across Greenbook's publishing platforms: the Greenbook Blog, Podcast, Newsletter, and Global Events.

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AI Without Integrity? The High Cost of Bad Data (test 6 March)
The Exchange

AI Without Integrity? The High Cost of Bad Data (test 6 March)

AI is only as strong as its data. Discover how bad data derails strategy, new tools reshape research...

Latest from Karen Lynch

Megan Ruxton on (Test)

The Greenbook Podcast

Megan Ruxton on (Test)

Building Insights (Test double)

The Greenbook Podcast

Building Insights (Test double)

100 Conversations That Shaped the Future: The Exchange Milestone
The Exchange

100 Conversations That Shaped the Future: The Exchange Milestone

Celebrate 100 episodes of The Exchange with Karen & Lenny as they reflect on industry themes, listen...

3 Shocking Things Happening in Research Tech Right Now
The Exchange

3 Shocking Things Happening in Research Tech Right Now

AI is solving and creating data challenges. Discover how research tech swings, breakthrough tools, a...

100 Episodes of The Exchange: The Conversations Shaping Market Research
The Prompt

100 Episodes of The Exchange: The Conversations Shaping Market Research

AI highlights from 100 episodes of The Exchange with Lenny Murphy & Karen Lynch—unpacking trends shaping insights, data, and analytics.

 Why Small AI Models Are Beating Big Tech Giants
The Exchange

Why Small AI Models Are Beating Big Tech Giants

Databricks’ $100B valuation marks a data economy shift. Learn how AI speed, partnerships, and specia...

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