April Chow

April Chow

Senior Director at Human8

Based in Singapore, April has been an integral part of the company since early 2019, bringing her extensive research experience to the table. Prior to joining Human8 (formerly InSites Consulting), April honed her skills on the client side with Samsung, Fraser and Neave. In her role, April has led and managed numerous multi-market studies and online communities, with a particular focus on the banking and finance sectors. She is deeply passionate about research in the areas of finance and insurance, believing firmly in the power of good insights. April's dedication to her field is evident in the quality of her work and her commitment to driving meaningful change for clients. Outside of the office, April leads a vibrant and active lifestyle. She is a dedicated yoga practitioner who live and breathe in lululemon gear. April also has a soft spot for community cats, often spending her free time searching for them and giving them well-deserved tummy rubs. Her interests extend beyond wellness and animals, as she is also excited about the latest developments in data analytics techniques and most recently in cryptofinance.

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The Silver Renaissance: Why Brands Should Innovate for the Overlooked 50+ Generation
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The Silver Renaissance: Why Brands Should Innovate for the Overlooked 50+ Generation

By 2050, half of APAC will be 50+. Discover how to innovate for the Silver Generation's evolving needs and unlock powerful market opportunities.

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