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Brian Fletcher
Vice President Insights in Marketing
Brian Fletcher is the Vice President of Consulting Services for Insights in Marketing (IIM), a research-based marketing consultancy that helps clients develop the most complete picture of their target audience so they can build emotional and lasting connections with them. For more information about Brian and Insights in Marketing visit http://www.insightsinmarketing.com.
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Research Methodologies
Ethnography Essentials
There are several steps to accomplishing a successful ethnography study. Here are key pieces of advice for starting your own.
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