Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

Colin possesses an extensive 17-year background in the insights domain, marked by a fervent commitment to technological advancements and panel innovations within market research. Over the course of his career, he has played a pivotal role in steering client-side organizations and research agencies towards the seamless integration of various state-of-the-art research technologies, while also streamlining operations through automation. Notably, Colin has spearheaded the establishment of two global market research conference series in the Asia Pacific region: Market Research in the Mobile World and Qualitative 360. In 2021, he embarked on the creation of the groundbreaking GreenBook Asia Pacific blog site, Focus on APAC, and contributed to the orchestration of the prestige IIEX APAC conference. His advisory positions with numerous prominent client-side companies in Asia, alongside his consultancy engagements with international brands, serve as a testament to his esteemed reputation as a trusted industry advisor and consultant.

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IIEX APAC 2024 Speaker Interview with Katherine Mendoza
Focus on APAC

IIEX APAC 2024 Speaker Interview with Katherine Mendoza

Explore Katherine Mendoza's vision of tailored consumer healthcare products through digital tools and AI integration.

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IIEX APAC 2024 Speaker Interview with Mai Marcelo
Focus on APAC

IIEX APAC 2024 Speaker Interview with Mai Marcelo

Gain insights into consumer behavior and consumer strategies from Mai Marcelo. Explore her research innovation and holistic approach to industry chall...

IIEX APAC 2024 Speaker Interview with Pratt Hetrakul
Focus on APAC

IIEX APAC 2024 Speaker Interview with Pratt Hetrakul

Discover the power of regression-based analysis with Pratt Hetrakul at IIEX APAC. Explore the benefits of the Marketing Mix Model for advertisers.

IIEX APAC 2024 Speaker Interview with Val Pastrana of Mondelēz International
Focus on APAC

IIEX APAC 2024 Speaker Interview with Val Pastrana of Mondelēz International

Discover Val Pastrana's insights on market research and consumer behavior at IIEX APAC 2024 Speaker Interview, brought to you by Mondelēz Internationa...

MR Expert Key Predictions in 2024
Focus on APAC

MR Expert Key Predictions in 2024

Explore the evolving landscape of the insights industry in 2024 with a focus on the transformative role of AI in qualitative research.

IIEX APAC 2023 Speaker Interview with Dhawal Thaker of HDFC Bank
Focus on APAC

IIEX APAC 2023 Speaker Interview with Dhawal Thaker of HDFC Bank

Disclaimer: opinions represented here are personal and do not represent those of HDFC Bank. Question #1: Give us a brief peek into your talk. What are...

IIEX APAC 2023 Speaker Interview with Subhra Bardhan of Kotak
Focus on APAC

IIEX APAC 2023 Speaker Interview with Subhra Bardhan of Kotak

Disclaimer: opinions represented here are personal and do not represent those of Kotak Mahindra Bank Limited. Question #1: Give us a brief peek into y...

IIEX APAC 2023 Speaker Interview with Bharati Dixit of HP
Focus on APAC

IIEX APAC 2023 Speaker Interview with Bharati Dixit of HP

Disclaimer: opinions represented here are personal and do not represent those of HP. Question #1: Give us a brief peek into your talk. What are the ke...

IIEX APAC 2023 Speaker Interview with Muzayun Mukhtar of Google
Focus on APAC

IIEX APAC 2023 Speaker Interview with Muzayun Mukhtar of Google

Disclaimer: opinions represented here are personal and do not represent those of Google. Question #1: Give us a brief peek into your talk. What are th...

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