Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

Gregg Archibald is a market researcher and strategist dedicated to helping the research industry benefit from the consumer and technology changes that are making the field both more challenging and more exciting. He is the Managing Partner for Gen2Advisors - a strategy and consulting firm for the market research industry.

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Getting It Right with Hunter Thurman of Alpha-Diver
Behavioral Science

Getting It Right with Hunter Thurman of Alpha-Diver

The model-based approach helps to understand drivers of human behavior.

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Getting It Right with Zain Raj
Behavioral Science

Getting It Right with Zain Raj

How reducing the number of clients by 90% doubled their revenue.

Aligning Department and Organizational Goals with LeapFrog/VTech
Brand Strategy

Aligning Department and Organizational Goals with LeapFrog/VTech

Insights success at the top children’s educational toy company.

Achieving Insights Success at Unilever
Artificial Intelligence and Machine Learning

Achieving Insights Success at Unilever

Success in taking a “seat at the table” in marketing insights.

Achieving Success in Insights – Ford Motor Company

Achieving Success in Insights – Ford Motor Company

As we all know, some insight organizations have more impact on their clients and companies than others.  This podcast focuses on those organizations t...

Achieving Success in Insights – Organon (Merck)
Healthcare, Medical, and Pharma Market Research

Achieving Success in Insights – Organon (Merck)

Lisa Courtade’s definition of success for the insights organization is ‘impact’.

COVID-19 Insights Leaders Roundtable: Edition 14
CEO Series

COVID-19 Insights Leaders Roundtable: Edition 14

Why you should focus on “knowing what we don’t know” to fill the gaps.

GRIT Insights Practice Deep Dive: Final Thoughts with Gregg Archibald

GRIT Insights Practice Deep Dive: Final Thoughts with Gregg Archibald

A word on the state of the MRX industry.

16 Insights from the GRIT Future List Honorees

16 Insights from the GRIT Future List Honorees

An in-depth look into the minds of the 2020 GRIT Future List.

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