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James Forr
Head of Insights at Olson Zaltman
James has led projects for Fortune 100 clients including IBM, Bank of America, PepsiCo, and P&G along with non-profit and public sector clients such as the AFL-CIO and Saïd Business School at the University of Oxford.
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Insights Industry News
Your Logo is a Storyteller
Weighing in on descriptive vs. non-descriptive logos.
Latest from James Forr
Research Methodologies
‘Living’ Brands: Getting Macs and Avoiding Noids
In advertising, personification can say what words can’t.
Behavioral Science
How COVID Has Molded Consumers’ Memories
Memory is fragile and flexible, which presents challenges for consumer researchers, but also great opportunities for marketers.
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