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Katie Warwick
Partner Hall & Partners
Katie Warwick is a Partner at brand research agency Hall & Partners, where she has worked for 15 years supporting global brands across telecoms, finance and consumer goods sectors. She has a BA in Marketing from the University of Portsmouth.
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Consumer Behavior
Audience Segmentation Is Getting a Bad Rep: Try Designing With End Use in Mind
Discover how complex segmentation strategies hinder effective marketing. Learn to align segmentation with clear objectives for impactful consumer enga...
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