Nina Pascual

Nina Pascual

Senior Insights and Analytics Business Partner at FrieslandCampina

Nina Pascual is a data-driven Insights and Analytics Strategist with end-to-end expertise across the full Marketing and Sales / Shopper funnel. She has pioneered Efficiency and Effectiveness Measurement at FrieslandCampina, shaped opportunities in the Creator Economy at YouTube, and driven Innovation, Digital, Media Insights at Unilever.

Want to publish with us?

The Growing Influencer Marketing Imperative
Focus on APAC

The Growing Influencer Marketing Imperative

Effective influencer marketing happens when creators translate brand messages authentically, building advocacy and driving real Gen Z engagement.

Latest from Nina Pascual

Boost Your Brand in 3 Moves: The Power of Paid, Earned, and Owned Media in Digital Strategy
Focus on APAC

Boost Your Brand in 3 Moves: The Power of Paid, Earned, and Owned Media in Digital Strategy

Mastering Paid, Earned & Owned Media is key to capturing attention. Learn how to blend strategies and track KPIs to drive impact across platforms.

Sparking that Innovation Mindset
Focus on APAC

Sparking that Innovation Mindset

Insight professionals drive decisions with actionable insights. Discover 5 key mindsets for innovation: cross-pollination, disruption, patterns, diver...

Top Authors

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

717 articles

author bio

Karen Lynch

Karen Lynch

Head of Content at Greenbook

285 articles

author bio

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

128 articles

author bio

Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

50 articles

author bio

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

21 articles

author bio

Z Johnson

Z Johnson

Consultant at MRXplorer

15 articles

author bio

Nikki Lavoie

Nikki Lavoie

Founder & CEO at MindSpark Research International

8 articles

author bio

Glenna Crooks, PhD

Glenna Crooks, PhD

CEO at Strategic Health Policy International, Inc.

7 articles

author bio

Want to publish with us?

Sign Up for
Updates

Get content that matters, written by top insights industry experts, delivered right to your inbox.

67k+ subscribers