Peter Hartzbech

CEO at iMotions

Peter Hartzbech is the Founder & CEO of iMotions, a software company based in Denmark, with headquarters in Boston, MA.

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Why Emerging Methods Hold the Keys to Brand Success

Human behavior change has accelerated rapidly over the past two years, the COVID-19 pandemic forcing adaptation, rewiring brains, and forming new habi...

August 3, 2022

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Latest from Peter Hartzbech

Research Methodologies

How Human Behavioral Research Went from Lab to Living Room

Biometric behavioral research lab navigates COVID-19.

June 21, 2021

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