Percival (Val) Pastrana

Val is currently Senior Director, R&D Consumer Science Innovation Hub at Mondelez International. He leads a global team of innovation researchers to unlock consumer and products insights that will inspire new sources of growth, through the application of state-of-the art and tech-enabled research tools. He held various R&D, Consumer and Scientific Insights, and Marketing & Sales roles in industry-leading companies like P&G, Unilever, J&J, Samsung and Nielsen. He is a seasoned innovation and design thinking practitioner from strategy to insights to solutions, across multiple household, personal care, healthcare, and snacking categories. He is passionate about building and transforming teams, and is devoting a significant amount of time training and coaching innovation teams to identify novel consumer problems, generate breakthrough ideas and develop consumer-centric solutions.