Peter Zollo

Peter Zollo

Peter Zollo is Co-Founder of Collaborata, the market-research marketplace, which brings collaboration and co-funding to the marketing-research industry. They enable clients and suppliers to connect with each other in order to shape projects, while sharing the results and costs. He is the founder and former CEO of TRU, the firm that contemporized youth insights. He exited the business in 2013, after a global expansion into 40 markets and an acquisition by WPP/Kantar.

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7 Ways to Level the Playing Field with the Giant Research Firms
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7 Ways to Level the Playing Field with the Giant Research Firms

Learn how small research agencies can compete with market research “global giants”.

Latest from Peter Zollo

Yes: Corporate Researchers Will Speak
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Yes: Corporate Researchers Will Speak

Don’t miss out! There’s still time to join the “Corporate Researchers Speak: How to Engage & Sell Us” Collaborata study.

Growing the Industry by Funding More Research: Part Nine
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Growing the Industry by Funding More Research: Part Nine

Learn about two insights projects currently offered on Collaborata, the market-research marketplace.

Growing the Industry by Funding More Research: Part 8
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Growing the Industry by Funding More Research: Part 8

Collaborata is the first platform to crowd-fund research, saving clients upwards of 90% on each project. Learn about their latest project.

What’s Hot on Collaborata

What’s Hot on Collaborata

Profiling two projects currently funding on market research marketplace Collaborata.

Growing the Industry by Funding More Research – Part Seven
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Growing the Industry by Funding More Research – Part Seven

Collaborata highlights projects that are currently funding on their crowdsourcing platform.

Growing the Industry by Funding More Research – Part Six
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Growing the Industry by Funding More Research – Part Six

Collaborata highlights projects that are currently funding on their crowdsourcing platform.

Growing the Industry by Funding More Research – Part Five
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Growing the Industry by Funding More Research – Part Five

Collaborata highlights projects that are currently funding on their crowdsourcing platform.

Growing the Industry by Funding More Research, Part Four (Netflix Viewership Data)
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Growing the Industry by Funding More Research, Part Four (Netflix Viewership Data)

Thanks to Luth Research’s proprietary ZQ Intelligence™ technology, Netflix viewership data is now available.

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