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Sam Albert

Sam Albert

Sam Albert is Vice President at PRS IN VIVO, a global behavior science and research agency specializing in shopper, packaging and consumer experience research. Contact Sam at [email protected] to learn more about how next generation in-context research can uncover effective, actionable shopper insights.

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Understanding Shopper Reality: The Role of Next Generation In-Context Research

Understanding Shopper Reality: The Role of Next Generation In-Context Research

Understanding the “shopper reality” for consumer insights.

February 18, 2019

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