Victoria McRitchie

Victoria McRitchie is the Director of Research and Insights at Phronesis Partners (www.phronesis-partners.com), a global research and analytics firm. Victoria has worked in the data and insights industry for over 20 years, both as a practitioner and a leader. She is an enthusiastic advocate for the revealing power of data to inspire change. As well as a Masters in Data Analytics, Victoria has a vast range of experience in using research to help clients with brand strategy, marketing, customer experience and product development. Her fervent curiosity and ability to tailor her research approach to meet the specific needs of each audience has made her a valuable asset to clients seeking to make data-driven decisions.