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Yogesh Chavda
Lecturer in Marketing, and AI in Marketing at University of South Carolina
Yogesh Chavda is Lecturer in Marketing, and AI in Marketing at the University of South Carolina, a former global brand insights lead at P&G, Pinterest and global head of always on marketing at Spotify and the founder of Y2S Consulting. He writes a weekly newsletter In Search of Normal on AI, synthetic data and brands operating in stigmatized industries. He is also the host of Next Frontier in Insights podcast.
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Research Methodologies
Beyond the Checkbox: Why Identity Data Needs a Reboot in Market Research
When nuance is lost to speed, insight suffers. This call to action challenges research norms and urges deeper, more inclusive approaches to identity.
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