Zach Simmons

Zach Simmons

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The Business Value of Empathy
Customer Experience (CX)

The Business Value of Empathy

Building empathy into your team’s workflow.

Latest from Zach Simmons

Enabling Unilever’s Consumer-Centric Strategy

Enabling Unilever’s Consumer-Centric Strategy

Unilever partnered with Discuss.io to garner voice of consumer insights to keep at the forefront of their decision-making

Understanding the “Why” Behind the Popularity of Nike’s “Dream Crazy” Ad

Understanding the “Why” Behind the Popularity of Nike’s “Dream Crazy” Ad

Nike’s risky ad campaign has proved worthwhile

Enabling Better Business Decisions Through Real-Time Conversations
Brand Strategy

Enabling Better Business Decisions Through Real-Time Conversations

Discuss.io used live video technology to increase consumer engagement for clients.

Connecting with Consumers in the Modern Age
Insights Industry News

Connecting with Consumers in the Modern Age

The research landscape is changing through democratization of research, affordability, and self-service.

Top Authors

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

717 articles

author bio

Karen Lynch

Karen Lynch

Head of Content at Greenbook

285 articles

author bio

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

128 articles

author bio

Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

50 articles

author bio

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

21 articles

author bio

Z Johnson

Z Johnson

Consultant at MRXplorer

15 articles

author bio

Nikki Lavoie

Nikki Lavoie

Founder & CEO at MindSpark Research International

8 articles

author bio

Glenna Crooks, PhD

Glenna Crooks, PhD

CEO at Strategic Health Policy International, Inc.

7 articles

author bio

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